Wednesday, 24 June 2020

Leger Holidays Saves Shearings Brand

An article on the Travel Weekly magazine website reveals that escorted touring specialist Leger Holidays has acquired the former Shearings brand, customer database and website. Leger says that in 'bringing the iconic Shearings name back to life', it will offer a new programme of coach holidays in the UK and Europe.

Shearings’ parent Specialist Leisure Group (SLG) ceased trading in May. SLG blamed the coronavirus COVID-19 pandemic for causing “a significant cash shortfall.” The demise of SLG also affected Caledonian Travel and National Holidays among other subsidiaries. Leger has not purchased those brands.

Leger Holidays Chief Executive Ian Henry says that the Rotherham-based company will operate Shearings as a stand-alone brand within its portfolio. Speaking to Travel Weekly magazine, Mr Henry confirmed that the deal does not include any coaches, former employees or hotels.

Roy

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