National Holidays Brand Saved

The JG Travel Group, which includes Just Go! Holidays and Omega Breaks, has purchased the National Holidays brand and database from the administrators of the Specialist Leisure Group (SLG).

The group intends that their National Holidays programme will use coach operators from the same regions that tours were delivered from previously. It wants wants to replicate the product with it being delivered by third-party operators with some of the coaches carrying the National Holidays branding.

SLG ceased trading on 22 May after the coronavirus pandemic caused 'a significant cash shortfall.' The Shearings brand, database and customer website were subsequently acquired by Leger.

Roy